Posts

Is It Worth For A Local Business To Blog On Its Site For SEO Purposes?

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You have a local business with a website. You want to know if it’s worth it for you to blog for SEO purposes. We are here to tell you that yes even if you are a local business it’s definitely worth it to blog for SEO purposes. Blogging is an important part of SEO these days. The SEO Benefits of Local Business Blogging Why should I blog for SEO purposes? Blogging helps drive traffic to your website. No matter if you’re a local or a national business, blogging regularly improves your search engine rankings. This brings more traffic to your website. Every time you blog, you are adding content to your website. This improves your search engine indexing. How? Sites that regularly update their content are ranked higher in search engines than those that do not. The bottom line is if you blog for SEO purposes regularly, you will improve your rankings. Blogging helps you get discovered on social media . Every time you write a blog post, you should share it with your social ne...

The 10 Most Common Ecommerce Mistakes

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One of the best ways to learn what to do is by discussing what not to do. We’ve got a list of 10 of the most common ecommerce mistakes that business owners make. Hopefully, by learning what not to do, you can focus on what to do and improve your website’s visibility and SEO.  So, here’s a what not to do list. Don’t do the math. Math is a very important part of running a business. You don’t want to end up in a niche that has good demand but not enough revenue potential to make it worthwhile. If you sell cheap products, you want to make sure that there is enough demand out there for you to make money. To see how profitable your business can be, you should use this formula:  PROFIT=DEMAND*(REVENUE-EXPENSES). If you do the math, you should know what you’re in for. You want to make sure that you make enough money to make it worthwhile for you. Do this before you start your business or you could find yourself working really hard for very little profit.    ...

The Benefits of Social Media For Small Businesses

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You may be wondering how social media will help your small business succeed. Social media for small business is very versatile. There are several social media platforms you can post on and share depending upon your specific company marketing strategies. We say that social media is especially beneficial for small businesses because it’s an exceptional way to boost your brand’s visibility online. It will also help you connect with your customers in a new way. So, why should you have social media for small business? Almost 1/3 of the entire world’s population uses social media regularly. With the rise of smartphones and tablets, this number is only going to increase. The scope and convenience of social media means that your brand can be anywhere in the world at any time, as long as you have an active social media presence. Social media for small business is versatile. There are a variety of social media platforms for small business owners to choose from. You need to find the b...

Business Can't Survive Without Social Media: Here Are The Reasons Why

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In this day and age, you can’t exist as a business without using the internet. You also need social media. Businesses without social media struggle to survive and compete online. Why? Social media networks are fundamentally changing how businesses interact with customers, offer products and services, communicate with employees and more. In a nutshell, social media has in a major way changed the way business is done.  Social media is the next big wave of digital transformation. Social media is now an important part of nearly every successful business. Businesses without social media just don’t do as well. Why? There are many reasons. The first is that businesses that do not use social media have less of an online presence. Without being on social media, you are missing out on interacting with billions of people. Yes, billions – worldwide. Think of how that limits your business’ outreach capabilities. Sure, you have to choose the social media platforms that work best for you...

Tips on Locally Optimizing an Ecommerce Site

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You have an ecommerce site and you want to optimize it locally. Is it possible to optimize an ecommerce site locally? Of course it is. In fact, properly optimizing your ecommerce for local traffic can improve your results in search engine rankings. This means you’ll be seen by more local users. There are billions of local searches done in the US each month. Why? Consumers are searching for business addresses, products, hours of operation, driving directions, reviews and more. Therefore, local search is becoming more and more important for small businesses. We’ve got some tips you should be following to optimize your ecommerce site locally. Insert local keywords in your title tag. Obviously, you’re going to want to do some keyword research before you write or add content to your website. You need to determine the most relevant keywords for your business based on what you sell. If you add in your geographic location, you are locally optimizing your ecommerce site. Add you...

Is DIY SEO Possible For Small Businesses That Are Not Tech Savvy?

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Many business owners don’t think they can do their own SEO, especially if they’re not tech savvy. That’s simply not true. DIY SEO for small businesses is not only possible for the non-tech savvy, it can be very beneficial for the company to undertake.  DIY SEO is a fairly straightforward process. As you put in a consistent and prolonged effort you should see your search engine rankings increase. To begin with, you should learn some basic on-page optimization techniques. This is not as hard as it sounds. First, make sure that each content page on your website is optimized for a target keyword. You can find out what keywords are important to your industry by doing some keyword research.  To optimize your content for a target keyword write content relevant to the topic of the keyword of at least 500 words in length. Use the keyword naturally throughout the copy. You will also want to name your pages for target keywords and make the navigation of your website simp...

How To Increase Small Business Revenue By Doing SEO?

You’re a small business owner and you wonder how you can increase your revenue by doing SEO. Well executed SEO strategies nearly always increase search engine rankings. The goal of SEO is to get your business the highest search engine ranking possible. Top search engine rankings consistently generate the most revenue from internet users.  The website traffic you get from SEO is organic traffic. Visitors perform a natural search and click through to your website. Most businesses, especially small businesses, need organic traffic to generate revenue online. This creates competition for keyword rankings in search engines. The most effective way to achieve top organic search engine rankings is by creating and implementing a comprehensive SEO strategy. You need to perform ongoing research of keywords, customer demographics, and your competitors. It also requires the constant questioning of what else can be done.  You can rank for almost anything. Whether you’re s...