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Showing posts from November, 2017

The 10 Most Common Ecommerce Mistakes

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One of the best ways to learn what to do is by discussing what not to do. We’ve got a list of 10 of the most common ecommerce mistakes that business owners make. Hopefully, by learning what not to do, you can focus on what to do and improve your website’s visibility and SEO.  So, here’s a what not to do list. Don’t do the math. Math is a very important part of running a business. You don’t want to end up in a niche that has good demand but not enough revenue potential to make it worthwhile. If you sell cheap products, you want to make sure that there is enough demand out there for you to make money. To see how profitable your business can be, you should use this formula:  PROFIT=DEMAND*(REVENUE-EXPENSES). If you do the math, you should know what you’re in for. You want to make sure that you make enough money to make it worthwhile for you. Do this before you start your business or you could find yourself working really hard for very little profit.        Don’t fin d

The Benefits of Social Media For Small Businesses

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You may be wondering how social media will help your small business succeed. Social media for small business is very versatile. There are several social media platforms you can post on and share depending upon your specific company marketing strategies. We say that social media is especially beneficial for small businesses because it’s an exceptional way to boost your brand’s visibility online. It will also help you connect with your customers in a new way. So, why should you have social media for small business? Almost 1/3 of the entire world’s population uses social media regularly. With the rise of smartphones and tablets, this number is only going to increase. The scope and convenience of social media means that your brand can be anywhere in the world at any time, as long as you have an active social media presence. Social media for small business is versatile. There are a variety of social media platforms for small business owners to choose from. You need to find the b

Business Can't Survive Without Social Media: Here Are The Reasons Why

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In this day and age, you can’t exist as a business without using the internet. You also need social media. Businesses without social media struggle to survive and compete online. Why? Social media networks are fundamentally changing how businesses interact with customers, offer products and services, communicate with employees and more. In a nutshell, social media has in a major way changed the way business is done.  Social media is the next big wave of digital transformation. Social media is now an important part of nearly every successful business. Businesses without social media just don’t do as well. Why? There are many reasons. The first is that businesses that do not use social media have less of an online presence. Without being on social media, you are missing out on interacting with billions of people. Yes, billions – worldwide. Think of how that limits your business’ outreach capabilities. Sure, you have to choose the social media platforms that work best for your bu

Tips on Locally Optimizing an Ecommerce Site

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You have an ecommerce site and you want to optimize it locally. Is it possible to optimize an ecommerce site locally? Of course it is. In fact, properly optimizing your ecommerce for local traffic can improve your results in search engine rankings. This means you’ll be seen by more local users. There are billions of local searches done in the US each month. Why? Consumers are searching for business addresses, products, hours of operation, driving directions, reviews and more. Therefore, local search is becoming more and more important for small businesses. We’ve got some tips you should be following to optimize your ecommerce site locally. Insert local keywords in your title tag. Obviously, you’re going to want to do some keyword research before you write or add content to your website. You need to determine the most relevant keywords for your business based on what you sell. If you add in your geographic location, you are locally optimizing your ecommerce site. Add you