Is DIY SEO Possible For Small Businesses That Are Not Tech Savvy?



Many business owners don’t think they can do their own SEO, especially if they’re not tech savvy. That’s simply not true. DIY SEO for small businesses is not only possible for the non-tech savvy, it can be very beneficial for the company to undertake. 



DIY SEO is a fairly straightforward process. As you put in a consistent and prolonged effort you should see your search engine rankings increase. To begin with, you should learn some basic on-page optimization techniques. This is not as hard as it sounds. First, make sure that each content page on your website is optimized for a target keyword. You can find out what keywords are important to your industry by doing some keyword research. 

To optimize your content for a target keyword write content relevant to the topic of the keyword of at least 500 words in length. Use the keyword naturally throughout the copy. You will also want to name your pages for target keywords and make the navigation of your website simple for end users to follow. 

Another way to DIY SEO for small businesses for the non-tech savvy is to ensure that you’re adding new content regularly to your website. A good way to do this is by having a business blog. Your business blog should be updated at least once per week. You will want to produce interesting, entertaining and valuable content on your blog that is relevant to your industry. As with any other page on your website, you want to target it for a certain keyword and use the keyword in your blog post. If you can consistently produce good keyword-rich and relevant content, you will find your search engine rankings rise. Increased page rankings is the whole point of SEO and yes, you can do it yourself. In fact, as a business owner, you are the most knowledge person to write content since you know the most about your business. 

If you’re not a good writer, you can write an outline or jot down some notes on a topic and have one of your staff members write it for you. This staff member should be familiar with SEO basics and understand how to write to optimize your posts. Your blog should be in stellar condition before you attempt to reach out to other businesses and connect with them to build backlinks. Actually, you may not even need to contact others if your blog is really good. They may already be linking back to you.
Of course, there are many other things you can do when you DIY SEO for a small business. You can write social media updates and comment on other blogs and show that you care about being a thought leader in your industry. Does it take a lot of time to DIY SEO for small businesses? It all depends on how much you want to do and how much time you have to devote to it. When you DIY SEO for your small business, you choose what to do and how much time and money to spend. 

For more information on SEO strategies you can use, visit our archives. We talk often about this topic.

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